|
Marketing Skills for Marketing Managers,
12-15/03/2007, Capitol Hotel, Dubai – UAE
Postponed
|
 |
DR. IAN MICHAEL (AFAMI,
CPM),
Doctor
of Business Administration from Victoria University,
Melbourne, Australia,
is a Certified Practicing Marketer with a
long academic, training and industry experience with
research and academic contribution . He has more than 20
published papers and one video. |
Key Learning Benefits:
Sound
understanding of marketing concepts to be a professional marketer
Who should attend?
-
Marketing managers
Workshop
Contents:
-
Marketing Strategy
- STEEP
analysis (Social, Technological, Environmental, Economic, and
Political pressures and impacts) on the business
-
4 to 7 Ps
- Boston Matrix
- Competitor
Analysis
- Product
development, Image & Brand names
- Market Research
- Advertising &
Sales Promotion
- Sales
Development
- Usefulness of
the SMART concept (Specific, Measurable, Achievable, Responsible &
Time Based)
-
Some of the
world’s most famous and best practice marketing cases will be used
during the sessions. These cases will provide an insight to
participants in analyzing firms that have used world’s best practice
in their marketing function.
Attendees prerequisite
-
Marketing role
Instruction Language: English
Workshop Pricing &
Payment Methods:
Price: AED4950
(Fees Include documentations and handouts, Certificate of
attendance, Lunch Buffet, and refreshments)
You may pay by
Cheque/Bank Draft, Transfer or Cash
-
Cheque/Bank
Draft payable: Reyada Training & Management
Consultancy.
-
Bank
Transfer to:
Emirates Bank
International,
A/C:
0077-469201-001,
Karama Branch,
Dubai – UAE.
Please fax the
copy of transfer advice: +971-4-2686556
Workshops Venue
Capitol Hotel
P.O. Box 33228,
Dubai - United Arab Emirates.
Location: Al Mina Road, Bur
Dubai.
Tel.: +971-4-3460111
Fax: +971-4-3460333
Email:
caphotel@emirates.net.ae
URL:
http://www.capitol-hotel.com/about.html
To Register [Click here]
|
